About
Trado Capital is an investment arm that has no rules. We can invest in companies of any size, stage, or industry, as long as our capital and expertise match the target company's needs. We differ from traditional VCs in many ways: we invest from our own balance sheet, we only invest in the sectors we truly understand, and we do not have fixed exit time windows.
We believe that the most important expertise we have gained is the real-life experience of internationalization. Opening new markets from absolute point zero and ramping them up to profitable units — repeatedly — is something many companies need but few people have successfully done. We leave room for founders so they can focus on growth instead of investor management.
Portfolio
Our special expertise is B2B SaaS companies and B2B2C marketplaces. Most of our investments are in these sectors, which has expanded our expertise and knowledge further.
We typically start our investment journey in the early stage, often before VCs. Our investment sizes vary between €50,000 (very early stage) to €1,000,000 (“A round postpone round”) per company. We do not push companies to take more funding than they require.
For who
We believe in companies and founders that grow without M&A. M&A can be a good add-on if strategic, but financial engineering and multiple arbitrage isn't where our expertise shines.
We invest in companies and expect founders to focus on growth rather than self-promotion. Exceptions exist, but this is our base rule.
The gaming industry is too far from our area of expertise — it would inevitably take focus from understanding what is happening in our core sectors.
If there's a battery in the product, we skip it. Long and very capital intensive ventures are better fit with fund-based VCs playing with others' money