Insights
Notes from our team on valuation, B2B SaaS sales, and what we look for in companies we back.

The motivation for writing about startup valuation is obvious; it is essential to everything we do. Funding rounds often drag on due to large bid and ask spreads driven by unrealistic expectations.
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How to model new customer acquisition in B2B SaaS sales, and what we have noticed is often neglected while modeling.
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We invest in productivity software companies serving small to medium-sized businesses — but flexibility is part of how we work.
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Money is the easy part of an investment. The hard part starts the week after: the first sales hires, the first large customer contract, the next funding round, the move into a second country.
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