Neliöhinta

We invested in Neliöhinta Solutions in 2019 because real estate brokerage is overdue for change. Picking a broker is hard for consumers — it's an infrequent decision, and word-of-mouth alone doesn't reliably point to the best fit. At the same time, brokerages still rely on inefficient marketing and on individual brokers to build a returning customer base.

Neliöhinta solves both sides at once, connecting consumers to the best brokers and bringing market practice up to modern standards. Because the platform creates value for everyone involved, we believe demand is strong. Proprietary technology for housing price analysis and fact-based broker evaluation creates a real moat against new entrants.