Freska
2016
Freska is a home cleaning service company that makes house cleaner booking simple and fast. Today led by two VCs and operating in Finland, Sweden and Norway.
Freska is the fastest-growing home cleaning technology company in the Nordics. Our investment came through the active development of our Norwegian portfolio company Wipe — looking for the right IT platform led us to a very successful merger with the leading Finnish cleaning company Freska.
Freska provides on-demand home cleaning to consumers. At Trado Capital we believe in change, and that is exactly what Freska delivered: it took a fragmented market and made home cleaning genuinely accessible for everyday consumers. As of 2022 the company operates in Finland, Sweden, and Norway, and is led by VCs.