Freska
2016
Freska is a home cleaning service company that makes house cleaner booking simple and fast. Today led by two VCs and operating in Finland, Sweden and Norway.
Freska, founded by Sebastian Heinrichs, is the fastest-growing home cleaning technology company in the Nordics. Our investment came through the active development of our Norwegian portfolio company Wipe — looking for the right IT platform led us to a very successful merger with the leading Finnish cleaning company Freska.
Freska provides on-demand home cleaning to consumers. At Trado Capital we believe in change, and that is exactly what Freska delivered: it took a fragmented market and made home cleaning genuinely accessible for everyday consumers. As of 2022 the company operates in Finland, Sweden, and Norway, and is led by VCs.