Profinder

Profinder is a spin-off specializing in consumer and business data for marketing. The company was formed in 2019 when Profinder (formerly Leadcloud) acquired a data business unit from Fonecta, gaining new clients, industry specialists, and contracts that opened up access to governmental and other relevant datasets.

We invested because the growing volume of available data calls for more parties that can process it into valuable datasets and deliver it through user-friendly SaaS tools instead of spreadsheets and emails. Profinder is strongest in marketing data but also offers credit checks, financial statements, and industry analytics. We joined in late 2019 with a significant co-investment alongside private equity firm Juuri Partners.