Exit
Timma
2018
Timma provides a marketplace for hair, beauty and massage salons and operates in Denmark, Estonia, Finland, Norway, Sweden.
We invested in Timma indirectly through Wellbee, a similar Norwegian company that merged with Timma in 2018 to form the leading booking platform in the Nordics. The beauty salon market is full of small independent operators with very few technology options for booking and marketing.
Earlier platforms had been confusing, which created skepticism among salons. Timma earned their trust with a genuinely well-designed booking platform and grew into a successful business operating in Finland, Sweden, and Norway. EG A/S acquired Timma in 2024.