Mjuk
2022
Mjuk is a second-hand furniture e-commerce shop streamlining the buyer and seller experience. As of 2022, Mjuk is led by two VCs and operates in Finland and Sweden.
We invested in Mjuk in 2022 alongside Alliance Ventures and Lifeline Ventures. The team's results-driven mindset and clear ambition to change the second-hand furniture market were what convinced us to back them. Today, getting rid of high-quality used furniture is inconvenient and costly for sellers, and quality control is hard for buyers.
Mjuk offers a turnkey solution for both sides: simple for the seller, with reliable quality assurance for the buyer. The company handles the full value chain — picking up furniture from the seller, storing it, and delivering it to the buyer's door. The financing round is being used to improve scalability, the user experience, and Nordic growth ahead of planned mainland Europe expansion in 2023. As of 2022 Mjuk operates in Finland and Sweden.