Hoiwa
2022
Hoiwa is a technology startup aiming to solve the nursing and caretaker shortage problem. Currently operating in Finland and preparing for European expansion.
We invested in Hoiwa in 2022 alongside Nordia Management in a EUR 2 M seed round. The company was started in 2020 by founder and CEO Fadumo Ali, who recognized through her own work the persistent shortage of nurses and caretakers. Her brothers later joined to build the technology that connects nurses and healthcare providers, and growth has been rapid from the start.
Three things stood out about Hoiwa: a strong respect for nurses and caretakers and an active mission to lift the profession's status; a technology-first approach; and a problem — the shortage of healthcare personnel — that is large, structural, and not going away.
Hoiwa connects nurses and caretakers to public and private healthcare providers via its in-house app. By August 2022 there were over 3,000 nurses and caretakers ready to work on the platform. The seed funding is being used to grow the workforce, bring nurses to Finland from abroad, and prepare for European expansion.