Augment

We invested in Augment in 2022 as part of a EUR 9.1 M round. The company was founded by Jukka Peltola and Panu Lehti, who both have deep experience in subscription business models. It originally manufactured skis for professionals, but the founders saw rising consumer demand for micro-mobility and pivoted the company in 2020. Today Augment offers a monthly subscription e-scooter service, with technology, data, and sustainability at the core.

Why Augment? Rising commuting costs and environmental concerns are pushing consumers toward affordable alternatives, and e-scooters have become one of them. But the market is fragmented: there are very few service points for privately owned e-scooters, so when one breaks the owner is usually stuck choosing between an expensive repair, a difficult self-repair, or buying a new one.

Augment's subscribers simply send a broken scooter back and get a working replacement within days at no extra cost. That "insurance" against breakdowns is a real competitive advantage. Combined with the size of the European commuter market (around 192 million daily commuters), an experienced team, and already-proven expansion, we believe Augment has what it needs to keep growing strongly.