The Extravagant Company
2023
The Extravagant Company is a social media analytics provider.
We invested in The Extravagant Company in 2023 in a EUR 0.5 M round. The company was founded in 2020 by Henri Malkki, Jonne Bovellán, Felix Lindholm, and Mauri Karlin — long-time friends who had already built two companies together.
The original idea grew out of a TikTok experiment: the founders started by remixing trending videos to maximize followers, and realized the real opportunity was in spotting trends before they trend — predictive analytics, the same thing they had been doing in earlier ventures.
That experiment became Exolyt, a TikTok analytics tool for professionals. It lets brands and agencies track current trends and identify upcoming ones, giving them the head start that matters most in short-video marketing.
While Exolyt is best known as a TikTok tool, the product roadmap reaches across all short-video platforms, with continued investment in predictive analytics to deepen the value for customers.